Thursday, September 5, 2013

Leads

Homework for Tuesday, September 10th:

Write a lead paragraph to the "wallet" story that adheres to the following rules:

Your lead should answer the following 6 questions in 30 or less words:

Who?
How?
Where?
Why?
When?
What?

Use specific words
Use active, strong verbs (this will be your WOW effect)
Stress the importance of the story
Stress the unusual
Add a local perspective

And once you wrote it, read the things to avoid...

EDIT it!


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